UVA Medical Hospital, Charlottesville

The realization that the majority of patient contact came not from doctors that the hospital usually built campaigns around, but from the nurses, pharmacists, greeters, technicians, administrators, cooks, and janitors that made the hospital run was the basis for this campaign. These men and women are the hands and feet of the organization, touching patients and their families in profound and lasting ways. So, we took a couple of trips to Charlottesville to photograph these employees at work and in their environments with the end placement being large photo installations on the walls of the hospitals. My favorite example of the people being the best brand ambassadors.

Agency: Lewis Communications. Art Director: David Blumberg. Account Executive: Emily Bailey.